Market integrations

TikTok global shipping and fulfilment

The future of social commerce; what is it?

You may or may not be familiar with the term ‘social commerce’, but social commerce refers to the process whereby products and/or services are sold directly through a social media platform.

Currently, the most popular apps for social commerce include; TikTok, Facebook, Instagram, LinkedIn, and Twitter. As it stands, TikTok has become the most popular social media app for both in-app selling and purchasing, demonstrating the endless opportunities available. Let’s talk about TikTok Shop and what it is…

What is TikTok shop?

Heard of TikTok? Now get ready for TikTok Shop.

TikTok has proven to be a highly favoured social media platform, with over 1.7 billion active users in 2023.

TikTok Shop is a new built in app feature that allows merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, LIVES, and product tabs, without the use of third-party apps and websites

It is particularly favoured by ‘Gen Z’ consumers, with 32% of Gen Z reporting that they make an online purchase at least once per day – the most out of any generation!

Exploring TikTok fulfilment

TikTok Fulfilment is the process whereby orders are received on the app, then they are picked, packed, and shipped directly to the customer. There are three methods of fulfilment when it comes to your TikTok orders: in-house fulfilment, fulfilled by TikTok, and through a 3PL (third-party logistics) provider.

In-house

Fulfilling orders in-house means that you, or your team (if you have one) will pick, pack and ship orders yourself directly from your warehouse, storage facility, home, etc. Though, it is worth noting that TikTok requires all orders to be shipped within 4 business days, so if you are keeping your operations in-house then its important that you ensure orders are shipped within that time-frame.

Fulfilled by TikTok

If you are familiar with FBA (Fulfilled by Amazon), then you will understand that FBT is a similar concept. Fulfilled by TikTok is a logistics service whereby TikTok will store, picks, packs, and ships your orders directly to the customer. Much like FBA, there are certain requirements when using the Fulfilled by TikTok service and this means extra prep work will be required in order to ensure you are complying with their guidelines and rules.

3PL provider

Outsourcing your TikTok to a 3PL means that your goods will be shipped to a 3PL warehouse. Upon arrival, the 3PL will store your products in their warehouse, then when an order is received, they will pick, pack, and ship your order directly to your customer or retailer if you are doing B2B.

The benefits of outsourcing your TikTok fulfilment

If you’re struggling to keep up with TikTok order demand, manage inventory, or control rising fulfilment costs, you’re not alone. Many businesses face slow operations, limited scalability, and little time to focus on growth. Partnering with TSP gives you the systems, expertise, and flexibility to streamline fulfilment, improve performance, and support your business as it scales across multiple channels.

Explore the benefits of outsourcing your TikTok fulfilment below

Reduce Overall Costs

Lower operational costs by removing the need for warehousing, staffing, and shipping overheads, while benefiting from more efficient processes and economies of scale.

Efficient Order Processing

Streamline your fulfilment with fast, accurate picking and packing, ensuring orders are processed quickly and consistently, even during periods of increased demand.

Global Fulfilment Opportunities

Expand into new markets with confidence. Our infrastructure and partnerships support international shipping, helping you reach customers worldwide without added complexity.

Time To Focus On Other Areas

Free up valuable time to focus on marketing, product development, and growth, while we handle the day-to-day demands of fulfilment operations.

Improved Customer Satisfaction

Deliver a better customer experience through fast, reliable shipping and accurate order fulfilment, helping to build trust and repeat business.

Flexibility and Scalability

Adapt quickly as your business grows. Our flexible fulfilment solutions scale with demand, giving you the space and support needed at every stage.

Our TikTok Fulfilment Services

Storage, Pick & Pack

We understand the importance of storing, picking, and packing your products with care, and offer a range of packaging solutions to ensure your orders reach your customers in a safe manner.

We serve a range of markets so we have experience storing, picking, and packing a variety of different products, so we’ve got you covered regardless of what you sell.

Shipping & Logistics

After we pick and pack your orders, we ship them too.

Certain products, need to be shipped with care, which is why we work with reliable couriers.

We ensure you get better deals on shipping and by letting you leverage our buying power, meaning you can save money and put it back into growing your business.

Inventory management

Good inventory management is key for any eCommerce business. Poor inventory management can lead to unnecessary costs due to under or overstocking certain products, leaving you out of pocket.

Keep on top of your stock levels and never miss a sale with our industry leading inventory management system which is designed to be fully user friendly for easy management.

Order processing

We handle the entire order fulfilment process from start to finish. From picking and packing, to shipping directly to your customer or chosen retailer, our team is always on hand to ensure your orders are picked, packed, and shipped successfully.

Our dedicated team of staff have experience in picking, packing, and shipping orders from a range of different industries, meaning regardless of your product, we’ve got you covered with our tailored eBay fulfilment services.

Shipping solutions

Thanks to our strong relationship with a variety of shipping couriers, we are able to offer our clients a range shipping options to suit your needs and budget, including domestically and internationally.

You can remain competitive by offering fast, reliable shipping to your customers, allowing you to increase your customer satisfaction and retention levels.

Returns management

We manage returns efficiently and with care, ensuring products are handled correctly and processed quickly. Our experience across multiple sectors helps minimise disruption while maintaining a smooth experience for you and your customers.

Kitting, bundling and assembly

Our expert fulfilment team are able to accurately build any kits and bundles that may be required for your orders.

Due to working with a number of different markets, we have experience with a range of different products and packaging requirements meaning regardless of what your product or kit is, we’ve got you covered.

Customer support

As part of our services, we offer customer service support to all clients. We understand it can be a time consuming task, and our goal is to be as cost and time effective for you as possible. Our customer service team is well trained and experienced, meaning your in trusted hands.

When you let us handle your customer service too, you end up with even more time on your hands to do what matters most- growing your business!

The impact of TikTok Shop

TikTok has quickly become a powerful driver of purchase behaviour, with trends like #TikTokMadeMeBuyIt shaping what people buy both online and in-store.

Products can gain rapid visibility through user-generated content, while TikTok’s algorithm helps surface them to highly relevant audiences. This influence now extends beyond the platform, impacting marketplaces and even traditional retail.

Turning reach into results

With over a billion active users and highly engaged niche communities, TikTok offers brands a strong opportunity to build awareness and drive sales. Its algorithm rewards engaging content, giving products the potential to scale quickly.

Combined with influencer and affiliate marketing, this creates a powerful environment for increasing visibility, building trust, and converting attention into consistent growth.